A Sports Administrator with Big Dreams for China

Hongxia grew up in a rural province close to Beijing. When she was young, her parents took her to the capital city for the holidays. She fell in love with the sights and sounds of Beijing and promised herself one day she would live and work in the capital of her country.

As a child, Hongxia thoroughly enjoyed time with her father, learning to swim and play badminton. Although not a natural athlete, Hongxia loved sports. She knew from an early age that she wanted to work in the sports industry. Because she was not an athlete or enrolled in a sports school, she didn’t know if this dream would ever come true.

At the university, Hongxia studied law. Upon graduation, she searched for jobs that connected her legal background to sport. That’s when she found a position with the Ministry of Sport as the Director of Law and Regulation and her dreams to pursue sport in Beijing became reality.

Through the “O” Heroes program, Hongxia will be exposed to a comprehensive community development program led by elite level athletes. Hongxia will easily be able use this model to strengthen her promotion of the “sport for all” initiative in China. Through the Warsaw Sports Marketing Center in the Lundquist College of Business, Hongxia will have an insider’s look at the sports industry, including management, media, and marketing. The Warsaw Center is committed to international relations with China and sharing ideas and experiences through sports marketing exchange programs. We believe this partnership will be sustainable long after the official mentorship has ended.