Entrepreneur Using Sport as a Tool for Achieving Gender Equality in Mexico

A digital transformation professional with an altruistic spirit and a passion for sport, Brenda Möller is on a mission to provide sporting opportunities for women and girls in Mexico. Brenda holds a Master of Strategic Design and Innovation as well as a Master’s Degree in International Sports Management and has lent her voice to the TED stage on topics related to advertising, E-commerce, and digital transformation. Always in pursuit of making a positive impact and leaving things better than she found them, Brenda has started using sport as an empowerment tool for women and girls.

In Mexico today, roughly 60 percent of women and girls in the country are physically inactive, due to a lack of safe and accessible facilities. As Founder & CEO of Dale Vuelta, a purpose-driven company, Brenda and her team are using the power of multimedia communication and digital platforms to bridge the gap between women and girls who want to practice sport and organizations willing to provide safe facilities. After just two years, Dale Vuelta is growing into Brenda’s vision of providing a support system to facilitate women’s safe access to sports.

With an admiration for American sports culture, Brenda is grateful for the opportunity to learn ways that sport can positively impact and unify a society. Through her GSMP experience, she hopes to learn best practices in developing impactful corporate social responsibility strategies through women’s sports, creating good jobs for women, and boosting women’s opportunities in the Mexican sports sector.